The Difference
Reading up on payment and financial issues is – big surprise – not always enlightening, exciting and other words beginning with ‘e-’. Nope, it can be boring at times.
But not today. Following an internal discussion we stumbled across a few articles, highlighting a few facts about Women and Money.
For instance, in Japan women are the family’s treasurer. She organizes, distributes and manages the family funds, decides what gets bought and naturally pays the bills. According to a recent informal oXYGen Financial survey of Generation X clients (born 1965 to 1979), so do 65% percent of women in a ‘western world’ household. Even more so, when the men is the primary wage earner.

In a recent speech from May 2010, Governor Elizabeth Duke adresses the topic ‘Women and Money’ and – apart from confirming the previous paragraph – cleans up a few typical misconceptions that class women as ‘impulsive buyers’ and ‘bad at maths’ and ‘emotional about money’. That is a shockingly outdated public view and far from the actual truth. Very readable speech, found here in its entirety. Especially since we are, once again, reminded that women have lower average wages and lower lifetime earnings. That needs to be changed yesterday.
What does that mean for Jumio? Firstly, since women are more often than not the ones paying the bills, they will also be, as a whole, more savvy with a variety of payment methods and are usually more open to new solutions. In Jumio’s development phase that knowledge plays a very important role. And secondly? Women live longer.

